Case Study: The Red House Company achieves higher occupancy and revenue with PriceLabs

How The Red House Company Benefitted from Using PriceLabs

The Red House Company, a Venice-based manager of more than 40 prestigious short‑stay properties, moved from a static four‑season pricing model to dynamic revenue management after losing bookings to competitors. To modernize and scale pricing across its direct booking site and OTAs, The Red House Company implemented PriceLabs (integrated with SuperControl) to replace manual, quarter‑based rates with daily, market‑driven pricing.

PriceLabs automated dynamic pricing and market monitoring, enabling automatic last‑minute promotions (triggered 10 days out), per‑property orphan‑date discounts, and OTA‑aware rate adjustments. As a result, The Red House Company increased occupancy—especially in low season—recaptured lost profit, and significantly reduced manual rate updates; they now only tweak settings every 2–3 months for about 30% of the portfolio while tracking measurable improvements versus prior year performance.

The Red House Company

Marco Malafante

President and Co-Founder