Case Study: The Birch Ridge increases ADR with PriceLabs

How The Birch Ridge Inn increased its ADR With PriceLabs’ Seasonal Pricing

The Birch Ridge, a boutique 11-room inn in Killington, Vermont, struggled to manage revenue in a highly seasonal market with big swings between ski-season demand and quieter off-peak periods. Using PriceLabs’ Dynamic Pricing and Portfolio Analytics, owner Dave McComb was spending too much time manually checking competitor rates and updating spreadsheets, while also trying to balance occupancy, guest expectations, and premium pricing.

PriceLabs helped The Birch Ridge automate pricing with hotel-specific competitor data, occupancy-based adjustments across all rooms, and flexible length-of-stay rules such as avoiding Saturday check-ins and optimizing weekend stays. The result was less manual work, better seasonal rate management, and improved ADR and revenue, with Dave specifically noting that PriceLabs helped prevent underpricing and capture more value when inventory tightened.

The Birch Ridge

Dave McComb

Owner