Case Study: Primestay increases RevPar by up to 20% with PriceLabs

How Primestay Increased RevPar by up to 20% with PriceLabs

Primestay, a Dubai-based real estate company managing 900+ short- and long-term rental properties, was spending too much time on manual pricing. The team relied on Excel sheets and individual market research across Airbnb and other platforms to set rates and minimum-stay rules, which made it difficult to react quickly to demand changes. To solve this, Primestay turned to PriceLabs, using its Dynamic Pricing and Portfolio Analytics products.

With PriceLabs, Primestay automated daily pricing updates, used Neighborhood Data to compare competitor rates, and easily adjusted min-stay rules for events and high-demand periods. The result was a reported 15% to 20% increase in RevPar versus the previous year for the same period, along with major time savings and improved operational efficiency.

Primestay

Lijo Jose

Revenue Manager