Case Study: Lindsborg Vacation Rentals achieves 55% revenue growth and 60% more bookings with PriceLabs Dynamic Pricing

How did this property manager from lindsborg, kansas increase his revenue by 55% with pricelabs dynamic pricing

Lindsborg Vacation Rentals, a family‑owned business led by Jim Prugh that manages dozens of studio apartments and stand‑alone houses in Lindsborg, Kansas (“Little Sweden”), struggled with static, manually set rates and seasonal discounts that left revenue on the table. Seeking better performance in a small, competitive market, Jim turned to PriceLabs and its PriceLabs Dynamic Pricing solution to modernize his pricing strategy.

PriceLabs implemented dynamic pricing—expanding its market radius to 25 miles to capture relevant demand data—and enabled custom rules like upper/lower rate limits, minimum stays, weekend premiums, and last‑minute discounts. As a result, Lindsborg Vacation Rentals saw combined Airbnb and VRBO revenue increase 55% and bookings rise 60% through October 2021, delivering noticeably higher occupancy and yield thanks to PriceLabs.

Lindsborg Vacation Rentals

Jim Prugh

Owner