Case Study: GicTour boosts ADR, occupancy, and stay length with PriceLabs and Avirato

GicTour boosts ADR 20% with PriceLabs

GicTour, a property management company operating a guesthouse and tourist apartments in Alcalá de Henares, faced operational challenges as its portfolio grew to 140 guests across 33 units. Their manual processes, reliant on spreadsheets for pricing and reservations, were unsustainable. They needed a solution to automate operations and implement dynamic pricing to remain competitive. To address this, they turned to the vendor PriceLabs alongside the property management system Avirato.

By implementing PriceLabs' dynamic pricing engine, GicTour moved away from updating rates only twice a year. PriceLabs provided data-driven pricing recommendations based on local demand and competitor rates. This solution, integrated with Avirato for operational management, delivered significant measurable impact. GicTour increased its Average Daily Rate from €71.18 to €85.20, raised occupancy from 60% to 74.5%, and extended the average stay length from 2.65 nights to 4.20 nights.

GicTour