Case Study: Ticketcorner achieves 5X online market share growth with Pricefx dynamic pricing

Ticketcorner – Dynamic Pricing Increases Market Share 5X

TicketCorner, a leader in event and ski-ticket distribution, faced unpredictable ticket sales as climate change and shifting leisure habits made demand volatile. To modernize pricing and boost online sales, TicketCorner turned to Pricefx for a dynamic pricing solution — delivered as Pricing as a Service — to set prices based on factors like weather, seasonality and demand.

Pricefx implemented a flexible dynamic-pricing platform that was quickly configured and iterated with TicketCorner, reducing upfront investment and enabling ski resorts to offer advance discounts and optimize revenue. The impact was dramatic: online share rose from 2% to 10% in the first season (a 5X increase) and approached 20% in the second season; over 160,000 skier days were sold in 2018/19 (a 60% year-over-year increase), and partners like SkiArena Andermatt‑Sedrun more than doubled online ticket sales.

Ticketcorner

Pascal Zürcher

Chief Marketing Officer