Case Study: Ticketcorner achieves 5x market share increase with Pricefx dynamic pricing

How to Get 5X Market Share Increase with Dynamic Pricing

Ticketcorner, a leading Swiss ticket‑selling organization, faced highly unpredictable ski‑ticket sales driven by seasonality, weather and growing competition. After attempting to build an in‑house solution, Ticketcorner chose Pricefx and its Pricing‑as‑a‑Service (PaaS) dynamic pricing platform to tackle the complex requirements of ski‑ticketing—pricing that needed to reflect snowfall, visibility, temperature, day of week and early‑booking incentives.

Pricefx implemented a flexible dynamic‑pricing model that was rapidly configured and iterated with Ticketcorner, enabling ski resorts like SkiArena Andermatt‑Sedrun to optimize prices in real time. The results were dramatic: Ticketcorner achieved a five‑times increase in market share, SkiArena’s online share rose from 2% to 10% in year one and approached 20% in year two, over 160,000 skier days were sold in 2018/19 (a 60% year‑on‑year increase), and several resorts have since adopted the solution—delivering better revenue, customer insight and long‑term planning capabilities thanks to Pricefx.

Ticketcorner

Lukas Nusbaumer

Technical Project Manager