Case Study: Danone Brazil achieves rapid pricing automation and instant price simulations with Pricefx

Danone - Customer Case Study

Danone Brazil, part of Danone S.A., faced a constrained pricing function: a small team was stuck on Excel, manually consolidating siloed data, hitting a one‑million‑line file limit that forced deletion of history, and taking days to produce price lists and analyses. They needed a unified platform with unlimited historical data, automated workflows, approval processes and a simulation dashboard to convert specialist knowledge into repeatable processes—so they engaged Pricefx.

Pricefx delivered an inbound solution using PlatformManager to ingest SAP CSVs, PriceAnalyzer (datamarts and dashboards including Simulation and Variance) and PriceBuilder to create multiple price lists, ~30 parameter tables and a three‑level approval workflow. Implemented remotely in six months, the Pricefx solution reduced lead times from days to minutes, cut price‑list creation from ~23 days to one day (or minutes for changes), shortened approvals from ~5 days to 2–3 days, and enabled instant simulations and variance analysis—freeing the key pricing specialist to focus on profit‑driving analytics and substantially boosting team productivity and efficiency.

Danone

Bruno Neri

Business Solution Manager