Case Study: Sonae Arauco Achieves Pricing Transparency and Efficiency Gains with Pricefx

Achieving Transparency, Efficiency and Gains Sonae Arauco's Pricing Journey

Sonae Arauco, a global wood-based solutions company in the paper and forest products industry, partnered with Pricefx to improve pricing transparency and efficiency across more than 80 countries, 1,000+ customers, and 50,000 SKUs. The company faced low visibility into pricing, time-consuming contract negotiations, and inconsistent commercial terms, and needed a clearer, rule-based pricing framework to manage complexity and reduce errors.

Pricefx implemented a pricing solution combining Analytics, Price Setting, Agreements & Promotions, and integrations with SAP and Salesforce. This gave Sonae Arauco real-time data exchange, better control over the pricing waterfall, and streamlined contract management, including a 97% reduction in contract types from 149 to four. With Pricefx, the company eliminated manual Excel-based work, sped up quotations and order processing, and achieved significant revenue and margin gains within 12 months, saving more than 30 hours per quarter.

Sonae Arauco

Angelo Duarte Barbosa

Pricing Data Manager