Case Study: The Parker Companies boosts margins and streamlines fuel pricing with PriceAdvantage

The Parker Companies - Customer Case Study

The Parker Companies, operating 36 stores in Georgia and South Carolina, needed to move from a manual, spreadsheet-based fuel pricing process to an automated system. Their challenge was to gain real-time insight into margins and volumes to compete effectively. They partnered with vendor PriceAdvantage to implement its fuel pricing automation software to address this.

Using PriceAdvantage, Parker’s streamlined its pricing by automating competitive audits, running economic models, and pushing new prices to all stores within minutes. The solution’s mobile capability allowed 70% of pricing actions to be completed from a smartphone. PriceAdvantage delivered increased profits and a significant reduction in manual processes, justifying the software investment many times over while helping to build customer loyalty.

The Parker Companies

Greg Parker

President