Case Study: Royal Farms achieves faster fuel pricing and higher profits with PriceAdvantage

Royal farms plows operational costs down and drives profits up

Royal Farms, a Mid-Atlantic convenience store chain with more than 250 locations, needed a better way to manage fuel pricing across stores. Delayed price changes, inconsistent reporting, and manual sign updates were hurting profitability and creating costly errors. The company partnered with PriceAdvantage and used fuel price management software alongside Skyline electronic price signs to centralize pricing decisions and speed execution.

With PriceAdvantage, Royal Farms automated fuel price changes in a closed-loop system, allowing updates at all 250+ stores in minutes instead of days and confirming they were completed. The new process reduced errors, improved compliance, and increased employee safety and efficiency. Royal Farms reported saving half a penny per gallon and achieving record fuel sales and profitability in the first year, with price changes now taking less than an hour across the chain.

Royal Farms

Rob Rinehart

Director of Retail Petroleum