Case Study: Royal Farms boosts fuel sales and profitability with PriceAdvantage

Royal Farms cuts fuel price changes from 12–72 hours to under 1 hour with PriceAdvantage

Royal Farms, a convenience store chain with over 250 locations, struggled with inefficient and error-prone manual fuel pricing. Managing prices across multiple states was slow, leading to delayed adjustments, lost revenue, and inconsistent strategy execution. They partnered with PriceAdvantage to centralize control and automate this critical process.

PriceAdvantage implemented its fuel price management software alongside electronic price signs from Skyline. This solution allowed Royal Farms to change prices at all stores in minutes instead of days, with confirmed updates. The vendor's system helped eliminate data errors and delayed changes, saving half a penny per gallon and driving record fuel sales and profitability within the first year, while also improving operational safety and store manager compliance.

Royal Farms