Case Study: Royal Farms achieves faster fuel pricing and higher profitability with PriceAdvantage

Royal Farms - Customer Case Study

Royal Farms, a convenience retailer with 85 fuel sites, faced significant challenges in managing its fuel pricing. The manual process was inefficient, requiring hours of daily effort from corporate staff to call price changes to stores, where execution was slow and inconsistent. This led to lost profitability, operational delays, and employee safety concerns. They partnered with vendor PriceAdvantage to find a solution.

PriceAdvantage implemented its software alongside electronic price signs to centralize and automate the fuel pricing process. This allowed Royal Farms to change prices across all stores in minutes from headquarters, ensuring swift, compliant execution. The results were substantial: the company achieved its return on investment in 12 months, attributed a record year in fuel profitability to the system, and eliminated costly manual labor and workers' compensation claims. PriceAdvantage provided the tools to maximize gross profit and fundamentally improve company culture.

Royal Farms