Case Study: Maverik Expands Fuel Sales with PriceAdvantage

PriceAdvantage Helps Maverik Expand Fuel Sales

Maverik, the largest independent fuel marketer in the Intermountain West with more than 280 locations across 10 Western states, needed a fuel pricing solution that could keep up with its rapid growth. Its home-grown pricing system was struggling to support expansion, and the team wanted software that was easy to use, integrated with existing POS systems, and provided stronger analytics and reporting. Maverik chose PriceAdvantage to replace its internally developed fuel pricing software.

With PriceAdvantage, Maverik gained a more flexible and scalable fuel pricing platform that let the team add stores and competitors quickly, import OPIS reports throughout the day, and make faster, more confident pricing decisions. The solution also enabled Maverik to price from anywhere using a phone, allowing rapid response to market changes on evenings and weekends while protecting margins and gross profit.

Maverik

Carter Shaw

Lead Pricing Analyst