Case Study: CEFCO boosts fuel pricing speed and profits with PriceAdvantage

Increase profits with faster pricing

CEFCO, an independently owned convenience store chain stretching from Alabama to Texas, needed to improve fuel pricing operations across its 185 stores. The company was dealing with a slow pricing process, disparate systems, fuel price errors, and delayed price changes that were hurting profitability. To address these challenges, CEFCO turned to PriceAdvantage for a retail fuel pricing solution.

With PriceAdvantage, CEFCO centralized pricing data, accessed real-time competitive surveys, ran what-if pricing scenarios, and pushed updates to all stores with one click. The company cut the time to change prices from about five hours to 45 minutes, and later updated all 185 stores in less than an hour. PriceAdvantage also improved control, accountability, and confidence in pricing decisions, helping CEFCO capture profits faster and respond to market changes more effectively.

CEFCO

Mark Lapierre

Fuel Coordinator Manager