Case Study: Kocolene boosts fuel sales by 3% with PriceAdvantage

Fast max increases fuel sales an average of 3%

Kocolene, operating 22 Fast Max convenience stores, faced a challenge in efficiently gathering competitive fuel price data and implementing timely price changes across its locations. Their manual, phone-based processes were cumbersome and slowed down their ability to react to the market. To address this, they turned to the vendor PriceAdvantage and its pricing software and services.

PriceAdvantage implemented a solution that automated data collection and price changes, integrating with Kocolene's existing systems. This streamlined process saved significant time and allowed for more strategic, data-driven pricing. As a result of using PriceAdvantage, Kocolene achieved a 3% increase in fuel sales without sacrificing margins and was able to perform price changes 3-4 times per day instead of per week.

Kocolene

Lance Gentry

Vice President Operations