Case Study: CEFCO achieves faster fuel pricing and greater control with PriceAdvantage

CEFCO cuts fuel pricing time to 45 minutes with PriceAdvantage

CEFCO, an independently owned convenience store chain, was facing operational inefficiencies and leaving profits on the table due to a lengthy manual fuel pricing process, disparate systems, and pricing errors. To modernize its operations and maximize profits, CEFCO partnered with the vendor PriceAdvantage and implemented its fuel pricing software solution.

PriceAdvantage provided CEFCO with a centralized system that automated price changes and integrated with existing systems like Gilbarco and OPIS. The solution reduced the time required for price changes from five hours to just 45 minutes, saving significant man-hours. This new speed and control, along with access to real-time data, allowed CEFCO to react instantly to the market and competitors, leading to substantial revenue gains and a significant impact on its bottom line.

CEFCO