Case Study: The Cookware Company achieves fair, premium-aligned pricing and daily pricing transparency with Price2Spy

How Price2Spy helped The Cookware Company to find a fair price level that represents their premium quality

The Cookware Company, a Belgian maker and owner of premium cookware brands such as GreenPan and BK, faced the challenge of maintaining premium positioning across retail channels in more than 100 countries while selling both through resellers and directly to consumers. Manual price tracking was no longer feasible, so they turned to Price2Spy’s price monitoring tool to gain visibility into competitive pricing and set fair prices that reflect their quality.

Price2Spy implemented a tailored solution with six user accounts, easy integration of The Cookware Company’s separate online shops, and daily price checks for two brands (BK in the Netherlands; GreenPan in the Netherlands, UK, Belgium, France and Germany). Using Price2Spy’s dashboards and analytical reports, the company gained full transparency of pricing dynamics, eliminated tedious manual tracking, and can now make informed daily pricing decisions to protect premium positioning and respond to competitive pressure.

The Cookware Company

Vincent Van de Poll