Case Study: Rip Curl achieves stronger market leadership with Price2Spy's retailer price-monitoring solution

How Price2Spy helped RipCurl to monitor the pricing behavior of retailers and strengthen their leading position on the market

RipCurl, a global leader in surfing wetsuits, watches and mountain wear, faced the challenge of monitoring retailer pricing across Europe while protecting brand image: a large, varied product assortment with many color/size variations displayed on single pages, multiple currencies, and the need to track retailer pricing behavior. To address this, RipCurl engaged Price2Spy’s price-monitoring service.

Price2Spy provided separate regional accounts for multi-currency markets, enabled detection of product variations, and performed manual product matching and ongoing daily matching via its data-entry team to ensure high data accuracy with minimal RipCurl onboarding effort. As a result, Price2Spy delivered precise, comparable pricing intelligence across dealers and markets, helping RipCurl detect pricing discrepancies faster, preserve brand value and strengthen its leading market position.

RipCurl

Claire Dupont

Business Analyst