Case Study: RamCity achieves Google AdWords data extraction and competitive price monitoring with Price2Spy

How Price2Spy helped Ramcity to extract data for Google AdWords

RamCity, one of Australia’s leading suppliers of computer memory and storage upgrades, faced an extremely competitive, sensitive and volatile market and needed reliable competitor intelligence to inform pricing and promotions. The company was monitoring 10 prime competitors but was unable to extract the product and pricing data required for Google AdWords, so they engaged Price2Spy for a solution.

Price2Spy implemented a standard Price2Spy account to track price and product availability changes across key competitors and deployed a custom web crawler to harvest the complex site data needed for Google AdWords. Despite challenging site structure and IP controls that extended the crawl over several days, Price2Spy delivered the required data feeds and ongoing monitoring of RamCity’s 10 competitors, giving RamCity timely, actionable intelligence to support pricing, promotions and ad campaigns.

Ramcity

Rod Bland

CEO & Upgrade Evangelis