Case Study: Fritel achieves improved market overview and product distribution control with Price2Spy

How Price2Spy helped Fritel to have a better overview of the market and product distribution

Fritel, a 25‑year‑old Belgian kitchen‑appliance brand present across multiple European markets (BE, NL, DE, FR), faced the challenge of daily monitoring of many products and retailers across 20 websites to understand distribution and market placement. To gain clearer oversight of retailers, markets and product distribution, Fritel engaged Price2Spy and implemented its price‑monitoring solution (a Premium Large account).

Price2Spy configured a Premium Large account with user management, 6‑hourly monitoring, products split by country and four automated reports (two Price Matrix reports for BE/NL and DE/FR plus two seller reports), centralizing multi‑market, multi‑currency data. As a result, Fritel now monitors 20 sites with up‑to‑date data, can filter by market/country/category, generate automated reports on demand, and has a complete, actionable overview of product distribution and strategy thanks to Price2Spy.

Fritel

Bert Smet

Sales Manager