Case Study: Beko protects brand value and enforces pricing policy with Price2Spy

How Price2Spy helped Beko uphold pricing policy among retailers and protect brand value in the new market

Beko Canada, a new subsidiary of the global appliance brand, struggled to maintain its Minimum Advertised Price and Manufacturer’s Suggested Retail Price policies across online retailers. These price violations caused brand erosion, customer confusion, and strained retailer relationships. Manually tracking prices was inefficient, prompting them to seek Price2Spy's automated price monitoring solution.

Price2Spy provided automated monitoring that delivered real-time notifications of pricing policy violations. This allowed Beko to take swift corrective action, strengthen retailer relationships, and protect its brand value. The client's Marketing Director highlighted the importance of the daily violation alerts and praised the tool for being easy to use and making their job significantly easier.

Beko

Stephanie Clarke

Marketing Director