Case Study: an aircraft company achieves faster competitive aircraft cost assessments with PRICE Systems

a aircraft company speeds competitive aircraft cost assessments for 5 rivals with PRICE Systems

The customer, an aircraft company, needed to quickly perform a competitive cost assessment for a fighter jet sale against five international rivals. To make a strategic pricing decision, they required an independent evaluation of the competitors' likely costs, which was a complex task. They engaged PRICE Systems to address this challenge.

PRICE Systems implemented a solution by first building a market knowledge base and then creating a parametric model using PRICE H to estimate costs for all aircraft, including a sensitivity analysis. The result was a comprehensive summary analysis that, for the first time, included profitability projections for the competitors. This enabled the aircraft company to prepare a more comprehensive and higher probability bid.