Case Study: Marlborough Civic Theatre Trust achieves 50% time-savings and scalable venue management with Priava

Supporting a newly expanded venue and delivering 50% time-savings for events team with Priava’s cloud technology

Marlborough Civic Theatre Trust, a not-for-profit venue operator in Blenheim, faced growing pains as the new ASB Theatre expansion doubled its space and the team still relied on Excel for bookings — a process that was error-prone, time-consuming and led to double bookings and long staff hours. After reviewing options, the Trust selected cloud-based Priava as its venue management solution.

Priava implemented its cloud-based venue management system, migrating events quickly and training staff remotely; the result was a 50% time‑saving for technical staff and a halving of the time needed to create estimates and contracts. Priava also removed duplication and double-booking risks, improved reporting and equipment ROI tracking, enabled CRM-driven marketing and forecasting, lowered IT costs, and positioned the Trust to manage increased occupancy while improving staff wellbeing.

Marlborough Civic Theatre Trust

Andrew Scott

General Manager