Case Study: Buglife achieves better media coverage and engagement with PRgloo

Buglife - Customer Case Study

Buglife, the European conservation charity focused on protecting invertebrates, was struggling with contact management and media outreach. Using spreadsheets and Microsoft Outlook, the team’s lists quickly became outdated, they could only send emails in small batches, and they had no easy way to include rich media or track engagement. PRgloo provided the communications software used to address these challenges.

PRgloo implemented an easy-to-use, continuously updated contact database plus tools to create and distribute media-rich press releases and track engagement with built-in metrics. Buglife reported a real increase in media coverage within weeks, better targeting of the right journalists, and significant time savings when onboarding new staff. The team also said PRgloo delivered strong value for money and helped them demonstrate the success of their media strategy internally.

Buglife

Paul Hetherington

Director of Fundraising and Communications