Case Study: Wallsauce tailors global press releases for local audiences with Prezly

Wallsauce tailors press releases for 4 geographies with Prezly

Wallsauce, a global design brand specializing in murals and wallpapers, faced the challenge of distributing press releases effectively to its international audience across the UK, US, Canada, and Australia. They needed to tailor their communications by geography to increase credibility and relevance with local journalists and customers. To address this, they turned to the vendor Prezly and its campaign distribution service.

Using Prezly, Wallsauce implemented a localized strategy for its press releases. They customized each campaign with region-specific language, dialect, pricing, and website links, making their brand feel local in each market. This solution streamlined their media outreach, allowing journalists to directly download high-quality images and reducing administrative back-and-forth. As a result, Wallsauce increased its credibility in target countries and saw improved coverage and response rates from their tailored campaigns.

Wallsauce