Case Study: sp.A escapes Excel hell and shares stories faster with Prezly

SP.A escapes Excel hell and reaches 59% more PR efficiency with Prezly

The customer, sp.A, a political party's communications team in Brussels, faced significant challenges in sharing government announcements. Their process was trapped in what they called "Excel hell," relying on disparate spreadsheets for contacts and Word documents for collaboration. This led to inefficient mail merges, delayed coordination, and an inability to update stakeholders effectively. They turned to the vendor Prezly for a solution to streamline their communications.

By implementing Prezly, the team was able to manage contacts, collaborate on stories, and distribute content all within a single platform. The solution allowed them to share multimedia stories with the right people in just a few clicks and publish directly to the web for easy social sharing. Prezly's email analytics also helped them better understand their stakeholders' interests. As a result, the team became significantly better and faster at sharing their stories, saving time and improving their targeting accuracy.

sp.A