Case Study: Bebble achieves award-winning PR results with Prezly

Prezly made the Belgian PR for Lay’s rock

Bebble PR, led by Belgian communications consultant Ilse Lambrechts, needed a more effective way to run modern 360° PR campaigns beyond traditional press releases, BCC emails, and static Excel contact lists. Using Prezly, they aimed to better manage outreach, stakeholder relationships, and measure the impact of their PR work for consumer brands such as Lay’s.

Prezly provided Bebble with outreach, PR-focused contact management, and campaign measurement tools to support targeted press mailings and social media press releases. The result was stronger engagement, clearer reporting, and less manual follow-up, helping Bebble and Prezly deliver award-winning campaign results, including the Lay’s “Do Us A Flavour” work that won multiple awards and achieved up to 800% of the set objectives.

Bebble