Case Study: Phoenix Games achieves 50% campaign open rates with Prezly

Phoenix Games launches with Prezly and achieves a 50% campaign open rate

Phoenix Games, a new gaming industry holding company, faced the challenge of building its brand from scratch to attract acquisitions and establish trust. They needed to generate high-profile industry coverage quickly and manage communications for both their main B2B brand and their individual studio acquisitions.

Using the Prezly PR CRM platform, Phoenix Games implemented targeted email campaigns and created multiple, interconnected newsrooms. This solution enabled precise audience segmentation and gave repeat value to their press releases. As a result, Prezly helped Phoenix achieve a remarkable 50% average email open rate, secure coverage in key target publications, and successfully drive the company's growing reputation.