Case Study: Museum M Leuven cuts outreach time from half a day to 1 hour with Prezly

Museum M Leuven cuts outreach from half a day to 1 hour with Prezly

Museum M Leuven, a custodian of the city of Leuven's art collection, faced challenges in sharing its visual stories efficiently. Its PR managers wasted significant time gathering assets, manually managing contact lists in Excel, and distributing content via cumbersome FTP servers and email attachments. They also lacked any feedback to measure the impact of their campaigns. They turned to Prezly for a solution to streamline this process.

By implementing Prezly, the museum gained an easy-to-use platform for uploading and sharing media-rich stories. The built-in contact management system replaced manual Excel work, drastically reducing the time needed to create and send tailored campaigns. The measurable results were significant, with the team cutting the time spent on outreach from half a day to just one hour. Prezly also provided detailed reports on open and click rates, finally allowing the museum to see the payoff of their PR efforts.