Prezly
18 Case Studies
A Prezly Case Study
Kolibri Games, a leading mobile game developer, faced the challenge of getting their stories covered by mainstream, non-gaming media outlets. Their PR Editor, Tom Weber, needed a better way to target these journalists and make their press releases stand out, moving beyond their niche gaming press success. They turned to Prezly to help professionalize and enhance their PR outreach.
Using Prezly, Kolibri Games was able to package their stories with rich media assets, utilize a branded newsroom for organic discoverability, and track how contacts engaged with their content. This solution from Prezly yielded significant results: the company more than doubled its media coverage, securing more clippings in a single quarter than in the entire previous year.