Case Study: IKEA Belgium improves stakeholder communication with Prezly

IKEA Belgium centralizes 3 PR platforms with Prezly

IKEA Belgium faced significant challenges with its public relations workflow. Their PR team, led by Manager Annelies, struggled with a splintered system that used three different platforms for story distribution, making it difficult to oversee communications and share visual assets with stakeholders. This cluttered process hindered accessibility and made evaluating the impact of their campaigns nearly impossible. To address these issues, they turned to the vendor Prezly for a better solution.

By implementing Prezly's platform, IKEA Belgium integrated its entire PR workflow into a single online newsroom. This allowed for easy collaboration with agencies, simple sharing of visuals without password hassles, and streamlined distribution across social media channels. The solution from Prezly provided centralized performance statistics, enabling the team to gauge a story's impact through open and click rates to better plan future campaigns and significantly improve stakeholder communication.

IKEA Belgium