Case Study: Iceberg Interactive streamlines PR and gains campaign insight with Prezly

Iceberg Interactive manages 50+ games and boosts campaign insight with Prezly

Iceberg Interactive, a serial games publisher with a broad portfolio of over 50 indie titles, faced the challenge of managing a vast and diverse media database to run targeted PR campaigns. Their previous workflow, which used Mailchimp for press releases and disconnected Excel spreadsheets for contacts, was completely un-centralized. This made it difficult to build stronger relationships and tailor communications to specific audience niches for their various games.

By implementing Prezly, Iceberg unified its contact management and campaign distribution into a single platform. The solution provided way greater insight into campaign performance and contact engagement, allowing the team to tailor recipients for each campaign to really specific people. Prezly's features, including its newsroom and detailed contact profiles, enabled the PR team to track relationships, share information, and work more efficiently, ultimately helping them cut through the noise of a highly competitive industry.

Iceberg Interactive