Case Study: gamigo Group boosts gaming PR coverage with Prezly

Gamigo Group boosts coverage exponentially with Prezly

gamigo group, a leading European MMO publisher, faced the challenge of maintaining excitement and press coverage for its mature games, some over a decade old. To get new gamers interested and keep existing players engaged, their PR team needed a more efficient way to manage media contacts and create compelling campaigns. They implemented Prezly, a PR platform, to manage their workflow.

Using Prezly, gamigo centralized its contact management, story creation, and distribution. The solution enabled targeted pitching, performance tracking, and the creation of a multimedia newsroom. This approach helped them secure exponential increases in press coverage, successfully pitch unique community stories, and save significant time on their PR activities.

Gamigo Group