Case Study: Estée Lauder achieves fast, multilingual multimedia PR and a centralized newsroom with Prezly

Estée Lauder - Customer Case Study

Estée Lauder’s Benelux PR team oversees brand and sub-brand communications in Dutch, Flemish and French, managing up to five product launches a month and hundreds of media contacts. Relying on mailed CDs for high‑resolution images and video made distribution slow, untrackable and hard to update, so the team needed a modern, multilingual PR solution.

Using Prezly they created a branded multimedia newsroom and streamlined outreach: releases, high‑res visuals and video are published once and shared via links, editable and accessible on any device. The change sped up distribution, added analytics to see who reads and downloads assets, improved team collaboration, and led to wider adoption across multiple Estée Lauder sub‑brands.

Estee Lauder