Case Study: Eneco saves time tracking press coverage with Prezly

Eneco saves an enormous amount of time with Prezly

Eneco, a sustainable energy supplier, faced the challenge of manually tracking its media coverage, a time-consuming process required for its daily stakeholder reviews. Their PR Communications Manager, Mark Van Hamme, sought a more efficient solution, which led them to implement the Coverage feature from Prezly.

Prezly's solution automatically logs all media mentions—from news articles to social media posts—into a centralized system. It connects each piece of coverage to its author and outlet within Prezly's CRM, even creating new contact entries for unknown journalists. By integrating with the Belga coverage tracker, the process became fully automated. This saved an enormous amount of time for Eneco's team, made their media reviews more effective, and effortlessly kept their contact lists up-to-date with new and freelance journalists.

Eneco