Case Study: Doctors Without Borders (MSF) Southern Africa strengthens media relationships with Prezly

Doctors Without Borders (MSF) Southern Africa boosts media engagement with Prezly, reaching 80% donor-funded impact

Doctors Without Borders (MSF) Southern Africa, a global humanitarian NGO, faced the challenge of maintaining vital media relationships and securing coverage for its lifesaving work without the budget for paid promotions. The COVID-19 pandemic exacerbated these difficulties by halting media field visits and creating an overwhelming news cycle. To sustain donor engagement, MSF's press officer needed an efficient way to share stories and identify genuinely interested journalists. They turned to Prezly and its email campaign service to manage this crucial communication.

Using Prezly, the team sent targeted email campaigns with rich multimedia. The platform's statistics allowed them to identify highly engaged journalists for personalized follow-up, significantly improving their pitching efficiency. The ability to easily duplicate and share press releases across MSF's African offices saved considerable time and resources. Prezly's reliable delivery of large media files ensured their pitches reached inboxes without being flagged as spam, enabling them to maintain strong media relationships and continue publicizing their work effectively during a critical period.