Case Study: Crytek tracks influencers and secures ongoing game coverage with Prezly

Crytek manages 2,500+ contacts with Prezly

Crytek, a major AAA video game developer and publisher, faced the challenge of maintaining an up-to-date global database of over 2,500 press and influencer contacts in a rapidly shifting media landscape. This was compounded by the difficulty of securing ongoing coverage for their live service game, Hunt: Showdown, long after its initial launch. They needed a solution to organize their contacts and streamline their communication processes.

The solution was implemented using Prezly's contact database and campaign tools. Prezly provided Crytek with a flexible system to categorize contacts with tags, segment audiences, and track engagement with their email campaigns. This enabled the team to efficiently deliver targeted news to the right influencers and journalists, avoiding spam and keeping communications relevant. As a result, Crytek saved significant time previously spent on manual database upkeep and gained the ability to successfully pitch updates for a game that was over a year old.

Crytek