Case Study: Whyte achieves streamlined PR management and stronger media & influencer outreach with Prezly

Corporate affairs agency reaches out to influencers with Prezly

Whyte is a corporate affairs agency that had grown frustrated with traditional PR workflows. After investing time and money in a custom contact database that lacked email functionality, social media integration and speed, consultants reverted to personal Excel lists, causing duplicated work and lost knowledge. Press distribution was also a headache, with last‑minute sending and unreliable access at events.

The agency adopted Prezly as a PR CRM and online press room, centralizing contacts into rich profiles, enabling scheduled emails, tracking engagement and sharing stories on social and web channels. The result: better-targeted outreach, clearer insight into journalist and influencer interests, stronger team ownership of media relations, fewer late-night sends, and a modernised press release offering that’s now integral to Whyte’s client services.

Whyte