Case Study: Brussels Airlines grows media reach with Prezly

Brussels Airlines modernizes PR and grows media reach with Prezly

Brussels Airlines, a major airline, was facing challenges with its traditional PR approach, relying on plain-text press releases sent via Outlook and managing media contacts in disorganized Excel spreadsheets. This text-only method made sharing visuals difficult and limited their media reach. They sought a modern solution to improve their process and turned to Prezly for its centralized contact database and branded newsroom service.

By implementing Prezly, Brussels Airlines replaced its outdated systems with a unified platform for creating visual, branded press releases and managing contacts. The solution streamlined their workflow, eliminated the need for attachments, and provided clear visibility into engagement. The results included positive feedback from journalists, greater media coverage for their stories, and the additional benefit of using the same Prezly tool for internal communications, all contributing to a significant growth in their media reach.

Brussels Airlines