Case Study: Brussels Airlines achieves streamlined PR and richer visual storytelling with Prezly

Brussels Airlines - Customer Case Study

Brussels Airlines, Belgium’s leading carrier connecting over 90 destinations, faced a growing communications challenge: Kim Daenen’s PR team was managing media, bloggers and later employees using Outlook and messy Excel lists, sending text-only press releases with no tracking and limited ability to share visuals. This traditional setup made outreach inefficient and made it hard to know who was interested in their stories.

By switching to Prezly’s centralized cloud database the team can access and update contacts anywhere, track email opens, and easily share high‑resolution images in pitches and a newsroom. The result is a cleaner, faster workflow that’s earned praise from journalists and bloggers, delivered strong coverage (notably the Tomorrowland party flights), and even enabled a private employee newsroom for internal communications.

Brussels Airlines