Case Study: Bravo Group boosts media reach with multimedia press releases using Prezly

Bravo Group cuts outreach from half a day to 1 hour with Prezly

Bravo Group, a global PR agency, faced the challenge of building journalist relationships and securing coverage for their clients' visual stories without their emails getting caught in spam filters. Their plain-text press releases with large attachments were unreliable, hindering their ability to engage the media effectively. They turned to Prezly for a solution.

Using Prezly's multimedia press releases and branded newsrooms, Bravo Group embedded photos and videos to create engaging content that avoided spam filters. The solution allowed them to track journalist engagement, prove value to clients with data, and quickly scale campaigns across markets. Prezly enabled them to rapidly distribute high-quality video content that was picked up by TV newscasts and helped them build resource hubs for journalists, transforming their outreach into a strength.

Bravo Group