Case Study: Iowa Department of Transportation (IOWADot) makes complex messaging accessible with Prezi

Iowa Department of Transportation Making complex messaging accessible

The Iowa Department of Transportation faced the challenge of communicating a large volume of often complex, dry information to diverse, high‑traffic audiences—most notably at the Iowa State Fair, where they needed to present refreshed traffic‑safety messaging in a way that would engage more than a million visitors. Traditional static presentations weren’t cutting through, and the agency needed a modern, accessible way to tell stories that audiences could connect with.

Iowa DOT adopted Prezi’s dynamic canvas to add visuals, movement and voiceover‑driven content, turning presentations into engaging on‑demand videos and training tools. The approach earned strong feedback from executives and fair attendees, spurred wider use across teams, and enabled cost‑ and time‑efficient in‑house video production—helping the agency explain complex topics like driver’s license renewal more clearly and broadly.

IOWADot

Andrea Henry

Director of Strategic Communications, Iowa DOT