Case Study: Sony Professional Solutions Europe achieves more engaging, conversational presentations with Prezi

Adding the “wow” factor to internal and external presentations with Prezi

Sony Professional Solutions Europe, based in Basingstoke, helps organisations deliver AV and IT solutions across sectors such as sports, media, healthcare and education. Its marketing, communications and sales teams found PowerPoint’s rigid, linear format was undermining engagement both internally and at events, making it hard to demonstrate Sony’s innovative visual capabilities or hold two-way conversations with audiences.

The team adopted Prezi’s conversational presenting for their 2019 annual kickoff and the ISE trade show, using non‑linear navigation, zooming and touchscreen displays to tailor content on the fly. This approach increased audience curiosity and interaction, drove more questions during and after sessions, and has led Sony to expand conversational presenting across sales and communications with ongoing training and support.

Sony

Corinna Bergner

Head of Trade and Segment Marketing and Communications