Case Study: Tryg increases direct sales with Prezentor

How Prezentor helps Tryg increase their sales

Tryg, a Nordic insurance company with 4,000 employees, sought a new way to improve their sales process. Their challenge was to manage complex personal insurance sales dialogues effectively, which required extensive preparation time and was difficult to standardize for training purposes.

By implementing Prezentor, Tryg equipped their sellers with a tool that structures and standardizes the sales dialogue. The solution made it easy to explain complex products to customers, significantly reducing time spent both preparing for and following up after meetings. This led to a direct increase in sales and a noticeable rise in customer satisfaction, creating a win-win scenario for the company and its clients. The teamwork between Tryg and Prezentor was noted as being absolutely spot-on for their needs.

Tryg

Dennis Hald Hvidtved

Chief of Online Sales