Case Study: Global Blood Therapeutics achieves faster, more effective business communication with Prezent

How Prezent ensures effective end-to-end communication in the Pharma industry

Global Blood Therapeutics, Inc. faced a challenge with ineffective business communication. A team led by former SVP Gwen Whitney excelled at data analysis but struggled to translate complex findings into compelling narratives for stakeholders. This process was a heavy lift that consumed excessive time and forced them to rely on costly external vendors.

The solution was implemented with Prezent, an AI-powered presentation platform and overnight service. This allowed the team to save 50% of the time previously spent on slide creation and reallocate 80% of their effort to real data analysis instead of packaging the information. Prezent eliminated vendor costs, provided quick turnarounds on time-sensitive projects, and set a new standard for the company's business storytelling.

Global Blood Therapeutics, Inc

Gwen Whitney

Senior Vice President of Commercial Operations and Market Access