Case Study: Global Blood Therapeutics achieves 50% efficiency gains with Prezent

How did Prezent drive a 50% increase in efficiency for GBT

Global Blood Therapeutics, Inc. (GBT), a biopharmaceutical startup, faced significant challenges with inefficient and inconsistent business communication. The vendor Prezent was sought to address issues like time-consuming presentation development, a lack of cohesion between teams, and high agency fees that were draining the startup's resources.

By implementing Prezent's self-serve platform and storyline features, the team standardized their communications and improved their storytelling. The results for the customer included a 50% gain in efficiency, a 20-25% reduction in agency costs, and elevated brand awareness and recognition in their industry.

Global Blood Therapeutics, Inc

Maurice Garland

Vice President of Sales and Market Access