Case Study: Whataburger improves sales forecasting and predictive modeling with Prevedere Board Foresight

Prevedere helps Whataburger determine market trends and plan for growth

Whataburger, a fast-food restaurant chain with over 1,100 locations, faced challenges with inaccurate sales forecasting due to an over-reliance on its own historical data. The company also struggled to accurately project wages and staffing for its corporate and franchised restaurants. To address this, Whataburger implemented Prevedere's Board Foresight to enhance its predictive modeling and gain better financial insights.

Prevedere partnered with Whataburger's finance team to create 20 short-term predictive models using macroeconomic data specific to its demographic markets. The solution provided an unbiased view of economic forces, enabling more accurate forecasting. As a result, Whataburger can now forecast store sales within a 1-2% error margin, leading to better decision-making for budgeting, planning, and human capital management.

Whataburger

Pete Valadez

Senior Director, FP&A