Case Study: Kraft Heinz improves forecasting and planning with Prevedere

Prevedere helps Kraft Heinz enable transformation and growth

Kraft Heinz, a major global food and beverage company, faced significant challenges from shifting consumer behaviors and the extreme market volatility caused by the COVID-19 pandemic. Its traditional internal forecasting methods were insufficient for navigating this new uncertainty, so it partnered with Prevedere to implement an Advanced Predictive Planning solution to transform its go-to-market strategy.

Prevedere utilized its Global Intelligence Cloud and econometric modeling to identify key economic drivers and create highly accurate, external data-fueled forecasts for Kraft Heinz's product platforms. This solution provided the company with improved forecast accuracy, resulting in millions of dollars in potential savings or revenue growth, and gave its global planners newfound confidence and market savvy to manage risk and drive growth.

Kraft Heinz

Bernardo Fiaux

Global Head of Excellence and Capabilities