Case Study: Sky Kids raises awareness and drives positive engagement with PrettyGreen’s inclusive Christmas campaign

Sky Kids reaches 160 million audience with PrettyGreen for Christmas special launch

Sky Kids, a dedicated children's content platform, needed to promote its new Ready Eddie Go! Christmas special and increase awareness of its programming. The challenge for the vendor, PrettyGreen, was to cut through the noise of the busy holiday season to reach parents and educators effectively.

PrettyGreen addressed this by collaborating with the show's creators to reimagine the carol "Silent Night" from a neurodivergent child's perspective. The campaign included releasing the song with Paloma Faith and a children's choir, sharing expert tips for parents, and using social media and editorial content. The results for PrettyGreen's campaign were significant, generating 52 pieces of coverage, 1.8 million broadcast views, and an audience reach of 160 million, all with 100% positive sentiment and donations to a children's charity.

Sky Kids